Property and plush palace for pampered pets

5:00 AM Saturday November 21, 2015 Colin Taylor

Aerial view of the Stoney Peak Pet Lodge property at 728 Quine Rd, Morrinsville.

Stoney Peak Pet Lodge, a luxury ‘boarding’ facility for animals, is for sale with indoor and outdoor play areas for its feline and canine ‘guests’, underfloor heating to warm paws, and a state-of-the-art jacuzzi for dog bathing.

“This is the ideal time for entrepreneurial animal lovers to capitalise on a burgeoning global trend,” says Mike Fraser-Jones of Bayleys Hamilton who is marketing the 3.27 hectare freehold property with going concern business at 728 Quine Rd, Morrinsville, for sale by negotiation with potential buyers offering more than $1 million.

Fraser-Jones says the five star pet boarding business, about 30 minutes from Hamilton, caters to a growing market of pet owners seeking premium accommodation for their ‘fur babies’ while they holiday.

He quotes business researcher and analysis company IBISWorld as stating that pet grooming and lodging was a significant growth industry.

“In the United States, it grew 6.2 per cent from 2010 to 2015 - generating US$6 billion in revenue annually. IBISWorld research says the upward growth trajectory for the industry is set to continue with pet owners demanding more high-brow products and treatments for their pooches and felines.

“The pet care data forecasts that the industry will maintain strong growth at about four per cent annually through to 2018 with the pet care business sector hiring 170,000 people across 100,000 businesses.

“The pet grooming and boarding industry also reported a low level of capital intensity with just nine cents in capital outlay required for every dollar spent on labour in 2015.”

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A canine ‘guest’ at Stoney Peak Pet Lodge.

Fraser-Jones says Stoney Peak Pet Lodge mirrors that trend with a steadily growing client base and profit.

“The next owners will be able to hit the ground running here, with everything set up for accommodating a wide range of pets,” he says.

“There are 29 enclosures for large dogs, kitted out with the Mason-design kennel from the USA, which is top of the line – very secure, heavy fabric for added creature comforts so to speak, and with welded corners.”  

He says big dogs like great danes, german shepherds and labradors, have room to stretch their legs in the eight outdoor enclosures and four fully-enclosed grass runs.

There are also 12 enclosures for small dogs, with tile floors and under-tile heating and a grass run outside for small dogs.

“They’ve also got an indoor and outdoor play area, plus a bath with an electric hot water system for washing.”

Fraser-Jones says the two catteries within Stoney Peak Pet Lodge comprise a comfortable and spacious boarding area.

“One cattery is part of the main building, with an enclosed outdoor area, and an insulated internal and soundproof wall,” he says.

“The other uses a former cowshed and has 11 enclosures with a spacious, quiet area for cats and a separate kitchen and food preparation area.”

The Stoney Peak Pet Lodge property and business chattels include:

  •                      a 160 sq m three-bedroom, two bathroom owner or manager’s home;
  •                      double garage of 56 sq m;
  •                      a 240 sq m workshop;
  •                      two catteries, holding up to 25 cats - one 108 sq m and the other 24 sq m;
  •                      an area of 96 sq m with kennels for small dogs and 12 enclosures with tile floors;
  •                      a 48 sq m indoor and outdoor play area for small dogs;
  •                      kennels for large dogs featuring 29 modular enclosures;
  •                      eight outdoor enclosures for large dogs of 18 sq m; and
  •                      four fully enclosed grass runs of 528 sq m.

Fraser-Jones says the owner or manager’s home has spectacular views of the countryside and has been recently renovated with upgraded insulation in the ceiling, floors, and walls, and landscaped exteriors. He says the three-bay shed and workshop is ideal for future kennel extension.

“The new owners of this business will also inherit the administrative procedures and programs that Stoney Peak Pet Lodge has set up. The business uses a computer program called Pet Admin which stores all customer and pet details, and has written procedures for cleaning and operating the lodge facilities. The owners have also established a close relationship with local vets.”

Fraser-Jones says the luxury four-legged friend lodge was set up in 2008 as a hobby business, requiring about four hours work per day. However, there was potential for growing occupancy levels.

“The business’s customer base of 654 has mainly grown through word-of-mouth, and traditional media advertising so there is a potential to grown market awareness through new digital mediums,” he says.

“Turnover is growing steadily year-on-year and the client base is regular and loyal.”

He says other areas for growth might be long term boarding options and pet grooming.