Coromandel B&B booked well ahead

3:21 PM Friday January 26, 2018 True Commercial

The B&B at 6 Jackson Place, Hahei, is an easy 10-minute-walk to Hahei Beach. Photo / Supplied

A top performing boutique accommodation bed and breakfast operations in the seaside Coromandel township of Hahei is up for sale.

Having decided to retire, the owners of Hahei Bed and Breakfast at 6 Jackson Place have put the land, buildings and hospitality business on the market through Bayleys Whitianga.

Bayleys’ Lea Jurkovich describes the high end guest accommodation as consisting of two studio-sized rooms on the ground floor, with two further studio-sized suites on the upper level. Each unit has its own tiled en-suite bathroom.

The ground floor bedrooms flow out onto the garden and swimming pool area, while the upper level rooms have individual decks.

The property’s four rooms each have seasonal night rack rates of between $325 and $365.

After taking over in 2015 the owners improved the website and booking system, which are now linked into several online accommodation search engine programmes.

These generate an on-going pipeline of forward bookings, switched to streamlined accounting system, and built marketing relationships with in-bound tourism operators, says Jurkovich. “As a result, the bed and breakfast’s turnover grew by 8 per cent in the summer of 2015/16, escalating rapidly since then to deliver a 44 per cent increase in turnover to the end of the 2017 financial year. Trading accounts show bookings for the lodge through to the end of November last year were up 25 per cent on the same month in 2016.

“The owners have worked hard at creating a first-class brand at Hahei Bed and Breakfast, and there is sufficient opportunity to build on this and further develop the business,” Jurkovich says.

“Tourism is New Zealand’s biggest export revenue earner, and this luxury boutique bed and breakfast has been established as a ‘turn-key’ operation ready to take full advantage of the country’s ever-increasing growth in international visitor numbers.

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The property and business for sale offers high-end accommodation. Photo / Supplied

She says guest demographics reflect strong booking numbers by domestic tourists in the lead up to Christmas, while December 25 onward is more dominated by international visitors.

Last summer, 87 per cent of Hahei Bed & Breakfast’s overall guest nights were generated from off-shore bookings.

“The high standard of guest amenities, decor and fittings offered would qualify for a four-star or higher rating under most hospitality assessment programmes,” Jurkovich says.

“The building which houses the accommodation has been well maintained over the years, while the lawn and garden areas have been landscaped to showcase a park-like setting.

“Though breakfasts are included in the nightly room rate, many guests prefer to eat out, choosing to dine at the small number of local cafes and eateries within Hahei township just a few hundred metres away.

“As such, they have never attempted to compete in that evening meal service area.”

At a glance:

  • The asking price for Hahei Bed and Breakfast is $1.7m.
  • The property is an easy 10-minute-walk to beautiful Hahei Beach.
  • The business tracks a peak occupancy level of more than 90 per cent over the summer January/February period, slacking to 55 per cent over the shoulder months, and running at 22 per cent in the winter months of July and August.
  • Property and business chattels include a one-bedroom unit owner’s accommodation living space with its own fully-equipped kitchen, lounge/dining room and rumpus room.
  • The 280sq m lodge sits on 1551sq m of freehold land, in a semi-rural location with a peek of the ocean from upstairs rooms.